logo TBC Global

Trade marketing agency focused in strategic consultancy and execution plans both on and off trade

TBC Global is a team with proven experience in FMCG, in general management, marketing and sales positions. The experience gained has allowed us to work on launching strategies (foreign companies willing to land in Spain), and in consultancy looking for improving the efficiency of executing commercial teams, bonus models, benchmarking and consumer analysis.

estratégico operativo
consumer intelligence

CONSUMER INTELLIGENCE

Who's our consumer? Do I know his purchase drivers?

CONSUMER INSIGHTS

SHOPPER MARKETING / MISTERY SHOPPING

TARGETS & TOUCHPOINTS

marketing estratégico

STRATEGIC MARKETING

Is it my product what the market demands? What should our positioning be? How do I manage the category and in which channels should I invest?What competitive strategy should I follow?

BRAND / PRODUCT

CONSUMER / PURCHASER

CHANNELS & CATMAN

COMPETITIVE STRATEGY

estrategia operacional

OPERATIONAL STRATEGY

How to activate your brand through a 360 business model?

DIGITAL MARKETING (SoM, PR, Comunication)

PAID MEDIA (online)

FIELD MARKETING

TRADE MARKETING

activamos la marca

IMPLEMENTATION MODEL AND ACTIONS

Brand activation

monitorización de la ejecución y el ROI

EXECUTION MONITORING AND ROI

Were the actions efficient?

10

We use a waterfall consulting model that includes a kaleidoscopic analysis of brand's current status , as well as the pathways for the development and positioning of it.

We have a large pool of collaborators who help us to develop the most efficient strategy and analysis, always having specialists by channel and category.

consultoría estragética
externalización redes comerciales
10

We execute planned strategies hand by hand with our commercial outsourcing department, TBC Sales Teams

10

We analyze the work done

Point-of-sale execution does not end in the POS. Through our own development software, TBC Sales Teams collects and reports all the information to TBC Global, which analyzes, together with the project coordinators and the business management, the obtained results. Our team analyzes data, establishes the improvements and proposes.

We develop tailor-made reports for the brand, and provide access to information via web or webs, since we have various tools for POS control.

consultoría en cascada para posicionamiento de la marca
data collection and analysis