tech bc tecnología seguimiento punto de venta

TechBC is our point-of-sale technology development department.

herramientas para la gestión y control del punto de venta

It is focused on developing and applying tools capable of auditing the marketing mix, measuring sales, valuing the image and improving the overall positioning of the brand, at the lowest possible cost to our customers.

We have several tools focused both on the execution and analysis of the brand in the POS, as well as the cost analysis by brand execution.

Own development of POS control software

Controlamos todo lo necesario para recopilar una información fiable y exhaustiva:

  • Distribution
  • Price
  • Negotiations
  • Facings
  • Shelf Share
  • Positioning
  • Second placements
  • Out of Stock
  • Tastings/events control
  • Ad Hoc Audits
  • Surveys
  • Any other KPI can be programmed (ad hoc developments)
desarrollo de software propio para el control del pdv

With this tool, our commercial teams take note of all the data necessary for reporting.

Shelf analysis tool by photographic recognition

We analyze same as with previous tool. We just save time, the one which invest our sales forces with regards to data collection in the POS

  • The Sales Responsible arrives, takes a photo, which goes straight to the cloud, where our algorithm automatically extracts all the required information.
  • This way, sales forces can focus on improving positioning, negotiating second placements and selling.
  • Our partner Pro Business Solution, has developed the PRO. Display.
  • With PRO. Display, you get an increase in the number of visits per sales person of 16%.
  • TechBC passes the information to TBC Global, where it is analyzed and reported to the brand.

With PRO. Display all the information is provided in web environment, excel, power point reports, etc. It is also embeddable in any customer CRM system.

Sales measurement tool in displays, displays, refrigerators...

We have a tool that measures sales in your second placements. Some of its functions are:

  • Pre-testing campaign: Evaluation of your campaign based on small-scale in-store tests chosen at random or by cluster of interest.
  • Sales Optimization: Monitoring of rotation and optimization of stock break replenishment.
  • Distribution: Using geolocation to highlight the stores in your distribution with greater sales growth opportunities.
  • Category Management: Evaluation of stock strategy alternatives.
  • What is the best location within same store? Analyze multiple points at once, in same campaign, and see where the peak performance is reached.
herramienta medición ventas en segundas ubicaciones

GPS location, control and equipment management App

Our App allows us to calculate and analyze the best routes, in order to maximize the efficiency of our Sales Forces.

  • Inmediate team location, interactive maps, grouped by teams, zones, etc .
  • Search for the person closest to an addres (customer, breakdown, incident, etc.)
  • GPS deactivation detection with personalized on-screen and email message.
  • Total control of the effective working time and location of workers and vehicle: Stop | Customer visit | Cast
  • Control of the points of interest visited (clients, deliveries…)
  • Route reports, visit times, start time and end of day.
herramienta seguimiento equipos flotas rutas por gps

In addition, our fleet, route and equipment control tool generates exportable reports to Excel to make it easier for data analysis.